Meow Wolf: Origin Story

(90 minutes): A group of artists in Santa Fe, New Mexico frustrated by the lack of access to the art world, decide to form their own collective and name themselves Meow Wolf. Their immersive, large-scale exhibitions crack open a profitable niche in the arts industry, and they spark the interest of George R. R. Martin (creator of “Game of Thrones,”) who comes on board as an investor and supporter. With their wild success obtained on their own terms, Meow Wolf tells its own story and inspires the DIY spirit in creatives, entrepreneurs, and dreamers the world over.

(20 minutes) : Meow Wolf is a multi-million-dollar company with over a million yearly visitors to their current location in Santa Fe, with two new locations opening in 2019 in Las Vegas and Denver. Their social media is strong at 315K Facebook Followers, and they have committed support from such influencers as George RR Martin (1.14M Twitter followers) and Neil Gaiman (2.57 Million Twitter supporters). Meow Wolf will be doing a hybrid marketing approach between significant media spends driving traffic to the theatrical event, as well as on the ground outreach to local art groups where they have existing relationships through a yearly grant they issue called the DIY fund.